Samsung Electronics HK. Co. Ltd., a leading mobile phone provider, today announced the latest full touch mobile phone with compact design Samsung Champ. With its intuitive and user friendly features, it makes life more convenient and fun to the end user.

The brand new Samsung Champ comes with a similar crystal frame design outlook of Samsung premium LED TV brings the high-end look to the mobile that impress at first sight .

Combine glossy black and pure white in design, the sleek Samsung Champ in the palm brings to light the mobile’s curved back and its ergonomic finesse.

Samsung Champ supports Hybrid Hand Writing Recognition (Auto detect English, Chinese and Numeric digit) and comes with a stylus, which enables simultaneous writing without making instant changes of the inputting mode. This brings convenience particularly to Hong Kong users whose education always emphasize on bilingual and speed up the efficiency of drafting e-mails or SMS.

Samsung Champ incorporates a 1.3 megapixel camera and 2.4-inch full touch color display. It also carries TOUCHWiZ Lite user interfaces which includes a customizable home screen and a customized menu extendable up to 7 pages. Users can personalize their startup menu by creating favorite shortcuts such as contacts and functions like sound profile, calendar, wallpaper and memo, etc.

Samsung Champ also equipped with SoundAlive and 3.5mm headset jack which works with regular earphones. The built-in FM radio tune in your favorite radio programme for earphone free listening, and letting you groove your favorite music or radio programme in from anywhere even when using the speakers.

A whole new entertainment experience adding color to your life

The Samsung Champ is priced at: Rs. 4500/-.

Courtesy: Samsung Electronics

LG Eigen GM 730, with new navigator which will always guide you towards your destination. Indeed a true friend up on whom you can depend. LG Eigen GM 730 will keep updating you of the distance to your destination, and the estimated drive time.

* MP4/H.263/H.264 player

* MP3/AAC/AAC+/WMA player

* Standard battery, Li-Ion 1000 mAh

* GPS with A-GPS support

* The Instant Route feature

* Bluetooth

* S-Class User Interface.

* 128MB RAM

* 256MB ROM

* FM radio

* Weight 107 gram

* 240 x 400 (WQVGA) touch screen

* GPS Navigator

* External Memory up to 32 GB

* 5 MP Camera

* WAQVGA Touch Screen

* Talk time up to 5 hours

* Internal Memory 289 MB

* 3 G

* 262 K Colors

* Pocket office- word, excel, power point, PDF viewer, One Note

* MicroUSB

LG Eigen GM730 smart handset is priced at the price of Rs. 18,590 /- in India. LG Eigen GM730 is advance networking friend which guides you to reach your unseen destination. It also has multitasking function like GPS to help your dear ones to reach their right destination. Get hold of the impressive LG Eigen GM730 soon to accompany you.

Leading mobile phone provider, Samsung Electronics today announced the enhancement of its touch screen range by launching Samsung Champ , its affordable full - touch mobile phone which can function as a Music Player and Omnia Lite, its all-in-one Windows 6.5 Pro based touch screen phone. Announcing the launch, Ranjit Yadav, Director-Mobile & IT, Samsung India stated, “Samsung pioneered the revolution in Touch screen segment in India and we are sustaining the excitement in the category through our innovative new launches. While the Samsung Champ is a touch screen phone aimed at the young consumers who love music and enjoy an active online social life, the Samsung Omnia Lite is for consumers who want multimedia entertainment as well as business features on their phones.” With the launch of these two new touch screen phones, Samsung’s Touch portfolio now boasts of 23 models across multiple price points offering superior functionality and experience to consumers.

The full-touch experience of the Samsung Champ is further accentuated with a 2.4″ QVGA touch screen, 3 page extended menu, Touchwiz Lite 2.0 and the Stylus Pen for handy touch experience. Users can customize home screen upto 7 pages and highlight the widgets and applications that they would like to use. Popular widgets include the clock, calendar, my buddies and shortcuts. The phone also offers great connectivity to top 7 SNS sites like Facebook, MySpace, Photobucket, Flickr, Friendster, Picassa, and Twitter. Users can upload photos to their favourite SNS sites through Samsung Communities and download exciting content from Samsung Apps. Samsung Champ supports Bluetooth 2.1 and USB 2.0.

In addition, the handset comes equipped with VGA Camera and Image Editor, Advanced Mobile Tracker, SOS Message. The handset has 1000 phonebook and 500 SMS memory and a 1000 mAh memory which offers 12 hours of talk time. The Samsung Champ is priced at: Rs. 4500 /-.

Samsung Omnia Lite (B7300):

Based on Windows Mobile 6.5 Pro Edge, Samsung Omnia Lite brings together style, multimedia and business performance in one device. With Windows 6.5 Pro Edge, users can experience a True Mobile on their phone – they can view, edit MS Word, MS Excel, Powerpoint slides and view pdf files and can also enjoy MS Exchange Server Push e-mail. Push email with Microsoft Exchange and IBM Lotus NoteTraveler support automatic email updates while the user friendly , touch optimized inbox lets the users access emails without a stylus. The MS Active Sync facilitates a seamless sync between the PC and Mobile while the Windows Open OS opens-up a whole new world of applications and games to the users.

The advanced Touch wiz 2.0 UI is simple, graphically rich and finger friendly. The Opera Browser lets the user browse the net 2.5 times faster than Internet Mobile Explorer while the 3G connectivity allows users to load documents, songs, photos and more in seconds. Also users will love the convenience of connecting to instant messaging and SNS, with just one touch .The one finger zoom of the Omnia Lite enlarges or minimizes pages with just a thumb. Omnia Lite is also preinstalled with online widgets like weather, news search and stock. Users can also choose from more than 80 online widgets from the Samsung Widget gallery. The phone is also a brilliant multimedia companion and provides DiVx and Xivd support with which users can access a whole range of powerful multimedia features without the necessity for converting files for video player. With DLNA, users can wirelessly send and receive media to other DLNA enabled devices for maximum viewing flexibility .In addition, the 3 MP camera and 3D photo album further makes browsing through photos easy and fun.

The mammoth 250 MB internal memory of the Samsung Omnia Lite is expandable to another 32GB and the 1500 mAH battery provides talk time up to 10 hours. The Samsung Omnia Lite (B7300) is priced at Rs. 17,560/-. With the launch of Samsung Omnia Lite and Champ, the Samsung Touchscreen portfolio is now priced at a range of Rs.4,500/- to Rs.40,000/-.

Source: Samsung

T-Mobile USA has confirmed that it will be offering the BlackBerry Curve 3G, the new RIM smartphone officially announced earlier today. As we’ve seen with the Rogers version, the Curve 9300 has 3G, WiFi b/g/n and Bluetooth 2.1+EDR, together with a 2.4-inch 320 x 240 display, QWERTY keyboard, optical trackpad and fixed-focus 2-megapixel camera.

Buyers will also get GPS with TeleNav guidance software, a 2GB microSD card slot (though the Curve 3G will handle up to 32GB cards) and BlackBerry 5. However RIM has confirmed that the smartphone is “BlackBerry 6 ready”, so we’ll have to see what T-Mobile’s plans are to update the Curve 3G when the new version of the OS is released.

No word on pricing or a specific release date at present, but T-Mobile USA say the BlackBerry Curve 3G will be arriving “in the coming weeks” in-store and online.

Practical yet functional, the BlackBerry Curve 3G from T-Mobile helps to manage the hectic pace of work and play. Available in two finishes, smoky violet and graphite grey, this approachable slim and stylish BlackBerry provides the advantages of high-speed 3G Web browsing, Wi-Fi connectivity for voice and data, access to BlackBerry App WorldTM, built-in GPS, and Visual Voicemail to keep customers connected on the go and navigate their busy lives.

The BlackBerry Curve 3G also provides balance to life with dedicated exterior media keys, pre-installed social networking applications and a range of messaging options, including personal and Exchange e-mail, BBM, SMS, MMS and IM. In addition, the Curve 3G comes equipped with the touch- sensitive optical trackpad, calendaring, a 2-megapixel camera with zoom and video recording, stereo Bluetooth, and a microSD slot for up to 32 GB of expandable memory.

As a quad-band world phone, the BlackBerry Curve 3G supports international roaming, extending the ability to stay connected while traveling abroad, and Wi-Fi connectivity for both voice and data for Wi-Fi calling and fast Web access.

BlackBerry Curve 3G 9300 Key Features Include:

* Full QWERTY keyboard and touch-sensitive optical trackpad for responsive typing and easy navigation

* Available in two color finishes – smoky violet and graphite grey

* Premium phone features including calendaring, voice-activated dialing, Visual Voicemail and Bluetooth 2.1

* Advanced media player for music, pictures and videos, with dedicated media keys and a 3.5 mm stereo headset

jack, plus BlackBerry Media Sync, which makes it easy to quickly sync music from iTunes or Windows Media

Player with the smartphone

* 2-megapixel camera with zoom and video recording

* Built-in GPS with location-based services by TeleNav

* Access to BlackBerry App World, featuring a broad and growing catalog of mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, social networking and sharing, news and weather, productivity, and much more.

* Web browser delivers a desktop-like experience, including HTML e-mail

* BlackBerry Internet Service support for access to up to 10 e-mail accounts including Yahoo!, Windows Live

Hotmail, AOL, GmailTM and most popular ISPs; and BlackBerry Enterprise Server support, which provides

advanced security and IT administration features for corporate deployments

* Six popular instant messaging clients preloaded, including AOL Instant Messenger, Google Talk, ICQ, Windows

Live Messenger, Yahoo! Messenger and BlackBerry Messenger

* Fast 624 MHz processor, 256MB of internal memory and hot-swappable microSD/SDHC card slot with support

for up to 32GB with a pre-installed 2GB memory card

* BlackBerry OS 5; support for BlackBerry OS 6

* Model number: BlackBerry Curve 9300 * Wi-Fi enabled (802.11 b/g/n) for data and voice

* Quad-band GSM world phone: (850/900/1800/1900 MHz)

* Tri-Band 3G UMTS/HSDPA world phone: (Band I, Band IV, Band VIII)

* Dimensions: 4.3 inches x 2.4 inches x 0.55 inches; 3.8 ounces; 2.4-inch screen, 320×240 pixels QVGA

* Rechargeable/removable 1150 mAhr battery, for up to 4.5 hours of talk time and 19 days of standby time

The BlackBerry Curve 3G is anticipated to be available in the coming weeks at T-Mobile retail stores, select dealers and online at http://www.T-Mobile.com.

* Use of some device features requires a specific plan and incurs separate, additional charges. Wi-Fi Calling requires broadband Internet connection and wireless router. See T-Mobile.com for rate plan information, charges for features and services, and other details. Timing of availability is subject to change. BlackBerry Curve 3G coverage is available in locations nationwide but may not be available everywhere. For more details about where T-Mobile network coverage is available, please visit http://www.t-mobile.com/coverage.

Courtsey: rim.com

LG Electronics (LG) announced today the release of the LG Wink Series, a collection of vibrant colored full-touch phones designed to match the unique lifestyles of young “Generation Z” mobile consumers looking for great style and great connectivity.

The LG Wink Series consists of three full-touch handsets: Wink, Wink Style and Wink 3G, all suitable for younger users or first-time touch phone users. Tailored for the distinctive needs of today’s youth market, the LG Wink Series provides more versatile texting functionality, enhanced music options, wider social networking support, and a customizable, user-friendly interface and design.

Just as a wink is an affectionate means of communication between close friends, LG Wink Series was designed primarily for young mobile users who enjoy expressing themselves in unique and stylish ways whether by phone or one of today’s most popular social networking tools.

All the Wink phones offer an intuitive and easy-to-use virtual QWERTY keypad allows for easy texting without the bulk of a physical keyboard. The keypad can be switched from portrait to landscape mode, providing young users with a much more convenient texting method.

The LG Wink Series makes social networking much more enjoyable thanks to its dedicated user interface optimized for just this type of activity. Users can also keep in touch with their friends through instant messaging and email that support threaded viewing for easier conversations.

The LG Wink Series also includes a 3.5-inch headphone jack, FM radio and microSD slot for enjoying and easy sharing of music and movies. Add to this a stylish two-tone design and the fun cartoon-styled user interface and the LG Wink Series easily stands out in thefull-touch handset market.

Designed to fit perfectly in the palm of a hand, LG Wink is the most compact phone in the line-up. LG Wink is proof that touch phones don’t all look alike. LG Wink’s compact form factor slips easily into a pocket or purse but still manages to include a generous 2.4-inch display.

LG Wink Style is the stylish phone in the series with a 2.8-inch LCD display and boldest design. Wink Style is available in a variety of color options with accents on the front button panel, making it one of the most fashionable full-touch phones on the market. The phone’s colorful mix-and-match design will appeal to the young mobile generation’s desire for self-expression.

LG Wink 3G allows for faster connectivity and data transmission, always keeping users connected to friends and family. Its advanced e-mail feature utilizes the latest in push-delivery technology, instantly alerting users when messages are sent to any of their e-mail addresses. LG Wink 3G is a perfect choice not only for Generation Z but also for digitally active people who cannot compromise on network connectivity and design.

The LG Wink Series will be available in Europe and the Middle East starting in mid-August followed by Latin America, CIS and select Asian countries, including China, in the third quarter.

Courtesy: LG Electronics

Sophisticated and stylish, the Mercury D800 is an aesthetically designed Dual SIM phone with a 2.2′ Touch Screen LCD Display and features like 1.3MP Camera, Micros SD(4GB) support, Cable-free loudspeaker FM , MP3 /MP4 Media player. The phone is powered with 4100mAh battery allowing a 16hr talktime and 60days Stand-by time which makes it stand out amongst the current league of mobile phones available in the market.

The Mercury D800 is designed to serve the dual purpose of being used both as a Desktop & a Mobile phone for the Home and SOHO users. For Office users it can serve as one set which stores the contacts of all clients at one place as the phone allows a phonebook of 2000 address. For Home users, it replaces the landline- wired or cordless phones. Today with the Mobile rates getting cheaper than Landline, Mercury D800 promises to be a home phone which you can use as a residence line and carry along on your vacations too.

Discussing the roadmap ahead, Ms Sushmita Das, Country Manager-Kobian, said “The Mercury D800 is packed with rich set of communication and multimedia features with a striking design. It allows users to upgrade their traditional desktop phone to a powerful desktop mobile phone. It offers a Touchscreen, Camera, Bluetooth, MP3 & FM Player, SD Card support & is ready with the social networking sites like Facebook,etc. Our users shall enjoy all these features on a phone which is designed bigger than the conventional palm sized mobile phones.” Said Ms Sushmita Das, Country Manager – Kobian Pte Ltd.

After its successful launch in MidEast and Africa, the product has been aggressively priced for India market at Rs. 5625 /- Nett for the end customer. Mercury D800 promises to revolutionize the desktop phone experience!

Courtesy: Kobian India

A milestone service in the Indian Music Industry Over 1.5 lakh songs available across various genres Download unlimited FREE music.

In step with its efforts to bolster its youth-centric services portfolio in India, Virgin Mobile today announced yet another Industry-first Offering of “MUSIC UNLIMITED”. This service is a milestone in the Indian Music Industry as this is the first time that users can access a massive music library across all genres for FREE.

Music Unlimited offers the freedom to its customers to enjoy any form of music be it as their Tring Tune (CRBT), ringtone (MP3/Poly/Mono) or download of full songs onto their mobile phone, ABSOLUTELY FREE!

This service gives an opportunity to its customers to download free content from a massive music library comprising over 1.5 lakh songs spanning various genres, ranging from latest Bollywood chartbusters (Hello Darling, Dabaang, Ashayein, etc), Western Rock, Pop, Bhangra, Indi Pop, Bengali, Tamil, Telugu, Malayalam (Aathmakadha, Avan, etc) and much more.

Commenting on this proposition M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India said “Music is an integral part of the lives of youth and their mobile phones are their newly evolved 24×7 music stations. Catering to this segment’s consumption of music, this service which will be offered to Virgin Mobile customers FREE of COST. Through this service, we at Virgin Mobile aim at changing the way music is consumed and reinvent the ways youth experience music every day. With the launch of Music Unlimited service, Indian youth have an access to best of the music content for FREE.”

To avail this service, customers have to just call at 586865 (charges @ 10p/sec).

Virgin Mobile is India’s first national youth-focused mobile brand. Virgin Mobile branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin group. Virgin Mobile India facilitates Tata Teleservices with experience and expertise in designing, marketing and servicing of Virgin Mobile branded products for the youth segment. Virgin Mobile services are being supported from offices across India and the current employee strength is about 800 personnel. Virgin Mobile branded service can be enjoyed by customers in over 4, 50,000 cities, towns and villages across India.

Virgin Mobile bagged the ‘Most Innovative Mobile Services’ award at the Annual Infocom National Telecom Awards in 2009. Also in the SAARC Countries Mobile User Survey 2008, Virgin Mobile India has been ranked as No. 1 in Customer Satisfaction. On the overall satisfaction parameters Virgin Mobile scored over 95%. Taking the Goa Fest 2009 by storm, Virgin Mobile India bagged 7 Abby awards at India’s most prestigious National Advertising Awards Festival! This included 4 silver and 3 bronze Abbys for innovative and distinctive campaigns across Print, Radio, Outdoor and Event. In the recently held Emvies Awards 2009, Virgin Mobile has won silver and bronze for the Best Media Strategy (Services) and Best Media Innovations (Events) categories respectively. This year, Virgin Mobile India bagged Bronze “Effies” and earlier it bagged the Silver ‘Effies’ for its creative ideas and market effectiveness of its clutter-breaking campaigns. It has also been rated 15th in the Buzziest Brands of the year Poll 2009 conducted by afaqs.com and 27th most trusted brand by ET. For further information, please log on to www.virginmobile.in.

Courtsey: Virgin Mobile India

The brand new Micromax Q55 bling is a Dual SIM mobile with QWERTY keypad as one of its exceptional features. Micromax Q55 Bling- Dual SIM mobile is a square shaped flip model and it also has a very appealing look to attract young generation towards having one.

* Internal Memory 10 MB

* Extensible Memory up to 8 GB

* Talk time up to 1 to 4 hours

* QWERTY Keyboard

* Resolution 320×240 Pixels

* Dual SIM GSM mobile

* SWAROVSKI studded keys

* 2 Megapixel camera

* Compact Vanity Mirror

* One-Touch-Launch Face book

* Weight 75gram

* Dimensions: 70×70×16.3 cm

* FM Radio

* Battery Li-ion 850mAh

* Bluetooth (A2DP)

* Multi Instant Messenger

* Standby Time Up to 180 hours

* Opera Mini Browser

* Video Player

* EDGE/GPRS/WAP/MMS

* MP3 / AMR / protocol / WAV)

Micromax Q55 Bling has a highly fashionable look; it is designed targeting the young generation. The Micromax has come with the best low cost mobile in the Indian market. It has an extravagant QWERTY keypad. It also has the advantage of preloading with Face book and has multi Instant messenger too. Micromax Q55 Bling - Dual Sim can have 1000 entries in the phone book and 300 SMS in internal memory. In the Indian market, the affordable buy price of Micromax Q55 Bling- Dual Sim Price is Rs. 5149 /- only.

LG has released yet another fresh model for its Indian market primarily targeting the Indian youth adding the ’social networking’. LG Cookie Plus GS500v Mobile Phone, supports for the 3G WCDMA standard network communications terminal. The whole thin plastic material with moderate strength keys and with whole black color, as if LG Cookie Plus GS500v is really afternoon cookie.

* 11.5 mm thick

* Download speed: up to HSDPA 3.6Mbps

* Upload speed: up to 384kbps

* Network: WCDMA/GSM Quad-band

* Camera: 3 megapixel for main camera, 300K pixels for sub-camera

* touch screen with 240 x 400 pixels

* Hand writing recognition

* Video call

* Audio / video streaming

* MMS

* Integrated stereo FM radio

* MP3 and 64-chord ring tone

* Blue tooth and USB connectivity

* Java

* Memory: Built in 30MB

* Expandable Memory up to 8GB

* 3G Network

* talk time up to 10 hours

* 3-inch LCD touchscreen display

* Editable Screen shot

* 3 Way User Interface

* Face book Auto update feature

LG Cookie GS500v is with resistive touch screen design, it doesn’t cause any inconvenience for users. It comes with a 3.5 mm headphone jack, and there is a MicroUSB port on the left side. LG Cookie GS500v’ is available at affordable price of RS. 7,775 /- only. It allows the phone to save as many as 1000 contacts. Featuring the universal interface, the LG Cookie GS500v is an exception and a great buy.

Joining forces to offer the first smartphone to feature the highly anticipated BlackBerry 6 exclusively on the nation’s fastest mobile broadband network, AT&T & Research In Motion (RIM) today introduced the new BlackBerry Torch 9800 smartphone. Adept for socially connected consumers and packed with the tools business customers love, the new handset is the world’s first smartphone to combine a BlackBerry keyboard with a full touch screen experience. Whether users choose to type out messages on the capacitive touch screen or easy-to-use BlackBerry keyboard, browse the Internet using pinch to zoom or fluidly navigate with the optical trackpad, the BlackBerry Torch allows them to communicate any way they want.

“We were the first to launch the BlackBerry solution in 1999 and have a rich history of innovation and collaboration with Research In Motion,” said Ralph de la Vega, president and chief executive officer, AT&T Mobility and Consumer Markets. “The two companies that brought the first BlackBerry smartphones to market have teamed up again with the new BlackBerry Torch, creating a true generational shift in hardware and operating system for this enormously popular service.”

“This is one of the most significant launches in RIM’s history and we are proud to introduce the new BlackBerry Torch and BlackBerry 6 together with AT&T,” said Mike Lazaridis, president and co-ceo, Research In Motion. “With a new user interface, new browser and new handset design, the highly anticipated BlackBerry Torch and BlackBerry 6 deliver integrated and uncompromising capabilities for consumers and business professionals that preserve the industry-leading strengths of the BlackBerry platform while adding exciting new dimensions.”

The BlackBerry Torch is the first BlackBerry smartphone to launch with BlackBerry 6, a new operating system that retains the familiar and trusted features that distinguish the BlackBerry brand while delivering a fresh, approachable and engaging experience that’s powerful and easy to use.

BlackBerry 6 features a redesigned interface that seamlessly works with the touch screen and trackpad, includes expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds (Social Feeds), and provides integrated access to the BlackBerry Messenger (BBM), Facebook, Twitter, MySpace and various instant messaging applications available on the BlackBerry Torch smartphone. Its enhanced multimedia experience rivals the best in the industry and includes a dedicated YouTube app and Podcasts app.

BlackBerry 6 also integrates a new and rich WebKit-based browser on BlackBerry Torch that renders HTML web pages (as well as HTML email) quickly and beautifully for a great browsing experience. It features tabs for accessing multiple sites simultaneously, pinch to zoom for easy navigation and an auto-wrap text zoom feature that can intelligently wrap text in a column while maintaining the placement of a page’s key elements (simply double-tap on the BlackBerry Torch).

Universal search, always accessible from the Home Screen, allows users to search through email, messages, contacts, music, videos and more on the smartphone, as well as extend search to the Internet or to discover applications on BlackBerry App World.

Messaging has always been a core element of the BlackBerry smartphone experience and the BlackBerry Torch smartphone expands on RIM’s popular messaging solutions with the support of AT&T’s advanced messaging features for SMS and MMS. RIM’s new Text Messages application is especially exciting for users who communicate most via SMS and MMS, providing support for AT&T’s next-generation messaging experience, which includes group messaging with “reply all” functionality for up to 10 contacts. And for the first time, AT&T’s platform includes a new Locations feature.

Locations lets users easily search for points of interest, businesses, and even the user’s own location, and insert this information directly into a message, all without leaving the messaging application. Using group messaging and locations together, users can arrange to meet a group of friends easily by sending one message to all of them, discussing together where to meet and then sending a map – all in one threaded conversation. AT&T designed the service based on research that revealed customers want features that help facilitate social planning, improved message organization and location sharing.

After powering up the BlackBerry Torch smartphone for the first time, users will notice a set of pre-loaded icons which allow them to download and immediately begin using a variety of rich entertainment and social networking applications to access Bloomberg, ESPN, The Weather Channel and Slacker Radio content in addition to Facebook, MySpace, Twitter and more. Also available is AT&T’s Web Video Search, a unique new app that searches video content from over 70 major Internet video websites.

In addition to searching the Internet for video, the BlackBerry Torch smartphone also features more multimedia apps that let users download TV shows and watch live TV, as well as create video content and upload it to YouTube. The new Podcasts application makes it easy for users to find and manage audio and video podcasts.

Another application that puts a key function of a phone at your fingertips is Visual Voicemail, which benefits customers by allowing them to select the voicemails they want to hear first.

The BlackBerry Torch 9800 is also the first BlackBerry smartphone to include BlackBerry App World pre-installed, supporting carrier billing through AT&T, making it easier for customers to discover and purchase applications.

* Elegant styling, measuring approx. 4.4″ (5.8″ open) x 2.4″ x .57″ and weighing 5.68 ounces

* 3.2″ 360×480 capacitive touch screen display

* 35 key full QWERTY backlit slide-out keyboard, designed to feel optimally balanced when opened for typing

* Optical trackpad that makes navigation fast and smooth

* Powerful 624 Mhz processor with 512 MB Flash memory

* 4 GB built-in memory storage plus a microSD/SDHD memory card slot that supports up to 32 GB cards; a 4 GB card is included giving users 8 GB of storage out-of-the-box

* 5 MP camera with flash, continuous auto focus, image stabilization, scene modes, geo-tagging and zoom, as well as video recording at up to 640×480 resolution

* Built-in GPS for location-based applications and geo-tagging

* Wi-Fi (802.11 b/g/n); qualifying smartphone customers can enjoy seamless connectivity to over 20,000 AT&T Wi-Fi hotspots at no additional cost

* 3.5mm stereo headset jack

* Premium phone features, including voice activated dialing, speakerphone and Bluetooth (2.1) with support for hands-free headsets, stereo headsets, car kits (including systems that support the Bluetooth Message Access Profile standard) and other Bluetooth accessories

* New BlackBerry Desktop Software 6 with integrated media sync for easily syncing music, photos and videos. It also includes Wi-Fi Music Sync, a unique feature that allows users to view their entire iTunes or Windows Media Player music libraries from their BlackBerry smartphone, create and edit playlists as well as select music for download. When in range of their home Wi-Fi network (or via USB), the changes are synced with iTunes or Windows Media Player and the songs are automatically downloaded to the smartphone

* Tri-band HSDPA (3G) and quad-band EDGE support for the option of voice service in more than 220 countries, data service in more than 195 countries and 3G connectivity in more than 125 countries, including Japan and South Korea

* Removable, rechargeable 1300 mAhr battery that provides approximately 5.8 hours of talk time on 3G networks or 30 hours of audio playback or 6 hours of video playback

The BlackBerry Torch 9800 smartphone will be available only for AT&T customers on August 12 in AT&T company owned retail stores and online at www.att.com/blackberrytorch, as well as Best Buy, Wal-Mart and RadioShack stores.

The BlackBerry Torch 9800 will be available for $199.99 (Rs. 9,300 /- approx.) with 2-year service agreement on a qualifying rate plan and smartphone data plan required. New smartphone customers may choose from two AT&T monthly data plan options, $15 for 200 MB of wireless data or $25 for 2 GB. Enterprise and small business customers should contact their account representative for pricing details.